PRIVACY POLICY
PRIVACY POLICY OF DOUTOR HÉRNIA PARTICIPAÇÕES E FRANCHISING
1. PURPOSE
This Privacy Policy aims to demonstrate the commitment of Doutor Hérnia Participações e Franchising to its clients, protecting users’ data and safeguarding their privacy as carefully as possible in accordance with current laws.
All personal data voluntarily shared with us will be protected in accordance with the standards set forth by the General Data Protection Law (Law No. 13,709/2018 and Law No. 13,853/2019). This Privacy Policy applies to all and any personal data provided.
In a simple, transparent, and objective manner, Doutor Hérnia Participações e Franchising is committed to respecting the fundamental rights of its customers.
2. WHAT DATA IS COLLECTED
Doutor Hérnia Participações e Franchising will collect data and information directly entered by the user when they register on our website.
Browsing data: Collected through cookies, such as pages visited on our site, search information, visit duration, geographical location, browser type, and pages viewed.
Registration data (patients): Full name, email, mobile number, city, and state.
Registration data (franchisees): Full name, email, mobile number, city, state, and occupation.
We automatically collect and store information about your activity and navigation on the site using technologies like cookies.
It is important to highlight that, when you fill out any of our contact forms regarding our services, it is essential that you, or an authorized person, provide only truthful and up-to-date personal information. You will be responsible, whether civilly and/or criminally, for the accuracy, precision, and authenticity of the information included in our database.
Additionally, other data may be collected automatically when using Doutor Hérnia Participações e Franchising’s pages, such as network data: computer IP, date and time of connection, site access identification, and others. We use these technologies to enhance your browsing experience.
3. WHY IS PERSONAL DATA COLLECTED?
Personal data is collected and stored to be forwarded to the customer service center of the clinical unit chosen by the user for an appointment, allowing the unit to contact the customer directly and schedule their appointment. The data is also used by the franchising unit’s commercial department to connect with those interested in becoming investors/franchisees.
Patient Registration Data:
• Contact: We request your registration data to schedule appointments, respond to inquiries, and handle your requests.
Franchisee Registration Data:
• Contact: We collect your information to respond to inquiries and present business opportunities.
Profile Data:
• Marketing: To inform you about treatments and provide relevant content, news, and information to maintain our relationship, always respecting your right to unsubscribe at any time.
Identification Data:
• Legal Obligations: To comply with legal or regulatory obligations imposed on the company, as well as legitimate purposes authorized by the General Data Protection Law or other applicable regulations.
In compliance with the law, any procedure involving the collection of personal or sensitive data will only involve specific treatments strictly related to the purposes outlined here. If we intend to process your data for purposes other than those mentioned above, you will be informed with the relevant additional information.
Finally, if you oppose or feel uncomfortable with the use of your data for the stated purposes, you can contact us through the channels available on our website so we can better understand your situation.
4. DATA STORAGE DURATION
Data storage begins from the user’s consent.
According to the General Data Protection Law (No. 13,709/2018 and No. 13,853/2019), the end of data processing occurs under the conditions specified in Article 15, including:
• When the purpose is achieved, and the data is no longer needed;
• When notified by the data subject, including exercising their rights to withdraw consent;
• When determined by an authority in case of legal violations.
After data processing ends, data may be stored for:
• Legal or regulatory obligations;
• Research studies, always prioritizing anonymity;
• Transfer to third parties, provided data treatment complies with legal requirements; or,
• Exclusive use of the data controller, with third-party access prohibited, and data anonymized.
5. DATA SHARING
Doutor Hérnia Participações e Franchising is a franchise network that partners with an approved company (Smarter - L&A Mídia Sociais Ltda), always striving to offer the best service to its clients and patients.
Therefore, personal data provided by users may be shared with these partner companies, as well as all internal departments of Doutor Hérnia Participações e Franchising and its franchised clinics.
Data will only be shared for legal purposes, upon request from authorities with the legal competence to do so, through judicial determination.
6. YOUR RIGHTS AS A USER
The General Data Protection Law (Law No. 13,709/2018 and Law No. 13,853/2019) grants you, as a user, a range of specific rights to protect your personal data.
You are the owner of your personal data and may request access, rectification, deletion, and portability at any time.
7. LEGISLATION
This entire policy is based and structured according to current legislation. Any disputes or issues related to it are subject exclusively to Brazilian law and the competent courts.
8. CONSENT FOR PERSONAL DATA USE
By accepting this policy, you acknowledge all aspects regarding data use and are aware of your rights to rectify, delete, or request data portability at any time.
If you have any questions or wish to exercise your rights regarding your personal data, please contact us at ouvidoria@doutorhernia.com.br.
9. REGULAR POLICY CHANGES
This Privacy Policy is the sole responsibility of Doutor Hérnia Participações e Franchising and may be altered or modified at any time, when necessary, to restructure or adapt to new techniques and procedures, always maintaining a high degree of reliability and security.
Therefore, it is important to regularly review this document to ensure you continue to agree with its terms before browsing or filling out any feature on our site.
10. GENERAL PROVISIONS
The use of the name “Doutor Hérnia” or “Franquia Doutor Hérnia”, the domain https://doutorhernia.com.br/ (and its variations), as well as the site content, is the property of the company and is protected by intellectual property laws and international treaties. It is very important to us that you do not misuse or reproduce, wholly or partially, such content without express authorization.
The Privacy Policy of Doutor Hérnia Participações e Franchising is in compliance with and should be interpreted according to Data Protection Laws.
Last updated: August 26, 2022.